SEO Basics

Learn the fundamental concepts and best practices of search engine optimization.

SEO Fundamentals

Search Engine Optimization (SEO) is the practice of improving your website to increase its visibility in search engines like Google, Bing, and others. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Keyword Research

Keyword research is the process of finding and analyzing search terms that people enter into search engines. This data is then used to inform content strategy and optimization. Understanding what terms your audience is searching for helps you create content that addresses their needs and ranks well in search results.

On-Page SEO

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing content, HTML source code, meta tags, headings, and images. The goal is to make your page more appealing to both users and search engines.

Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (or link) is a way for users to navigate between web pages. Search engines use links to crawl the web, and they also use them as a ranking factor. High-quality backlinks can significantly improve your site's authority and rankings.

Technical SEO

Technical SEO refers to optimizing your website for the crawling and indexing phase. It ensures that search engines can access, interpret, and index your website without any problems. This includes optimizing site speed, mobile-friendliness, structured data, XML sitemaps, and fixing crawl errors.