What are YMYL Pages?
YMYL (Your Money or Your Life) pages are high-value content pages that Google treats with special care. These pages can significantly impact users\' happiness, health, financial stability, or safety, and therefore require higher quality standards and more rigorous review processes.
Definition and Categories of YMYL Pages
YMYL pages include financial advice, medical information, legal guidance, news and current events, and other content that could impact users\' important life decisions. Google applies stricter quality standards to these pages to ensure users receive accurate and reliable information.
Common YMYL page types include investment advice, health recommendations, legal consultation, and major news reports.
Google\'s Quality Requirements for YMYL Pages
Google requires YMYL pages to demonstrate expertise, authoritativeness, and trustworthiness (E-A-T). Content creators should have relevant professional qualifications, and the information should be accurate, up-to-date, and based on reliable sources.
Additionally, YMYL pages should provide comprehensive, balanced information and avoid misleading or harmful content.
SEO Optimization Strategies for YMYL Pages
When optimizing YMYL pages, focus on establishing authority and credibility. Include author information, professional credentials, and source citations. Ensure content is comprehensive, accurate, and regularly updated. Build high-quality backlinks from authoritative sources in the same field.
Use structured data markup to help search engines understand the content type and author information.
Frequently Asked Questions
How does Google identify YMYL pages?
Google uses machine learning algorithms to identify pages that could impact users\' money or life decisions, and applies stricter quality standards to these pages.
What are the consequences of not meeting YMYL standards?
Pages that don\'t meet YMYL standards may face ranking penalties or be excluded from search results, especially for competitive keywords.
How to improve the E-A-T of YMYL pages?
Improve expertise by showcasing professional qualifications, enhance authority through industry recognition and citations, and build trust through transparent information and user feedback.